Key points are not available for this paper at this time.
Journal Article Advertising Effects on Attributes Recalled and Criteria Used for Brand Evaluations Get access Meryl Paula Gardner Meryl Paula Gardner Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 10, Issue 3, December 1983, Pages 310–318, https://doi.org/10.1086/208970 Published: 01 December 1983 Article history Received: 01 May 1982 Revision received: 01 August 1983 Published: 01 December 1983
Meryl P. Gardner (1983) studied this question.