Key points are not available for this paper at this time.
Journal Article The Effects of Frequency Knowledge On Consumer Decision Making Get access Joseph W. Alba, Joseph W. Alba Search for other works by this author on: Oxford Academic PubMed Google Scholar Howard Marmorstein Howard Marmorstein Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 14, Issue 1, June 1987, Pages 14–25, https://doi.org/10.1086/209089 Published: 01 June 1987 Article history Received: 01 May 1986 Revision received: 01 November 1986 Published: 01 June 1987
Alba et al. (1987) studied this question.