Journal Article The Effects of Frequency Knowledge On Consumer Decision Making Get access Joseph W. Alba, Joseph W. Alba Search for other works by this author on: Oxford Academic PubMed Google Scholar Howard Marmorstein Howard Marmorstein Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 14, Issue 1, June 1987, Pages 14–25, https://doi.org/10.1086/209089 Published: 01 June 1987 Article history Received: 01 May 1986 Revision received: 01 November 1986 Published: 01 June 1987
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Alba et al. (1987) studied this question.
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