Vlerick Business School

Recent papers from Vlerick Business School

1. Paid‐free differentiation in freemium: Understanding the balance between discovery and cannibalization and its implications for paid product salesStrategic Entrepreneurship Journal · 2026
2. Integrating Forecasting and Inventory Decisions at IKEA FoodINFORMS Journal on Applied Analytics · 2026
3. Millennial parents and Alpha children: parental values and ambitions of millennials for raising their childrenYoung Consumers Insight and Ideas for Responsible Marketers · 2026
4. Validate Before You Build: Exploring Pre-MVP Evidence Levels—Not Quantity—And Startup Performance in Early-Stage Software VenturesComputers · 2026
5. Making “Space for Place” in Diversity Management: Identifying and Explaining Context-Specific Sources of Tension Using Embedded Sensemaking AnalysisThe Journal of Applied Behavioral Science · 2026
6. Commentaries on “Generative grounded theory ( GGT ): Inductive theory building in the age of generative AI ”Journal of Consumer Psychology · 2026
7. Thirty-three years after “Managing Acquisitions” reflections, insights, and research directionsStrategic Management Review · 2026
8. A multi-country person-centered approach to work preferences: insights for segment-based employer brandingThe International Journal of Human Resource Management · 2026
9. Supporting the Implementation and Addressing the Challenges of the EU HTA RegulationJournal of Market Access & Health Policy · 2026
10. Nonlinear dynamics in cryptocurrency markets: a recurrence quantification analysis approachFinancial Innovation · 2026
11. Just-in-Time Surgical Case Carts to Improve Operating Room EfficiencyINFORMS Journal on Applied Analytics · 2026
12. Bad BunnyNursing Research · 2026
13. When Do Annuity-Based Payments Help to Address the Affordability Challenge of Funding Advanced Therapies? Insights from a Budget Impact SimulationJournal of Market Access & Health Policy · 2026
14. Two Sides of the Same Coin: Sustaining Loan‐Use Ambiguity in Microfinance through Harmonizing PracticesJournal of Management Studies · 2026
15. Automated design of heuristics for resource-constrained project scheduling problem via regression algorithmsAnnals of Operations Research · 2026
16. Are you with me? The Role of Cooperative Goal Interdependence in Native–Nonnative Speaker Conflict InteractionsThe International Journal of Human Resource Management · 2026
17. How Downsizing a Typical Product at a Stable Unit Price Recalibrates Price Perceptions: A Contrast–Assimilation Account of Perceived Category and New‐Product ExpensivenessPsychology and Marketing · 2026
18. A counterfactual and risk temporal knowledge graph framework for interpretable project risk managementEngineering Applications of Artificial Intelligence · 2026
19. OM Forum—Supply Chain Management in the AI Era: A Vision Statement from the Operations Management CommunityManufacturing & Service Operations Management · 2026
20. From a literature review to a conceptual framework for organisations and management transitioning towards I5.0International journal of organizational analysis · 2026