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July 23, 2026Journal of Consumer Psychology

Commentaries on “Generative grounded theory ( GGT ): Inductive theory building in the age of generative AI ”

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Authors

GTGeoff TomainoUniversity of FloridaDSDavid A. SchweidelEmory UniversityPDPierre-Yann DolbecConcordia University

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Implication

Commentaries critique Generative Grounded Theory in psychological research, highlighting implications for AI use.

Key Points

  • The aim is to evaluate the Generative Grounded Theory framework and its potential role in psychological research.
  • Commentaries based on feedback from collaborative reviews by established researchers.
  • Assessment of GGT's application in AI-mediated studies and its implications for data analysis.
  • Evaluation of the responsibilities of researchers utilizing GGT.
  • GGT enhances the analysis of rich conversational data, revealing mechanisms and generating research questions.
  • Traceability in GGT supports replication and collaboration while cautioning against over-reliance on AI.
  • AI moderation could blur lines between qualitative interviews and quantitative assessments, raising questions about data integrity.

Cite This Study

Tomaino et al. (2026) studied this question.

synapsesocial.com/papers/6a61b004faa9903c5116ab90https://doi.org/10.1002/jcpy.70037
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