Eastern International University

Recent papers from Eastern International University

1. Listening to unhappy voices: A topic modeling analysis of negative hospital reviews in VietnamQuality Management Journal · 2026
2. Tourist-perceived ambidexterity in responsible tourism: Balancing protection and regeneration across insular and montane ecosystems in VietnamTourism and Hospitality Research · 2026
3. Application of the S-curve algorithm to modify drill bit movement speed on Gundrill machinesDiscover Mechanical Engineering · 2026
4. Voices in action: learning through debate-based public speakingEducational Research and Evaluation · 2026
5. Stimulating brand evangelism through masstige branding and consumption values: evidence from Gen Y and Gen Z consumers in Vietnam's upscale restaurantsJournal of Trade Science · 2026
6. When fairness outweighs AI: empowering hotel reception employeesService Industries Journal · 2026
7. “I’m Ready to Connect”: Teaching LinkedIn as Professional PracticeBusiness and Professional Communication Quarterly · 2026
8. Guest Experience and Loyalty in Vietnam’s Luxury Resorts Through Review MiningJournal of Quality Assurance in Hospitality & Tourism · 2026
9. Green supply chain management in education: Elevating sustainability knowledge and proactivityIndustry and Higher Education · 2026
10. Symmetric Pairs on Primorial Wheels2026
11. Travel bloggers, responsible tourism, and sustainable mobility: the role of influencer–product congruence in promoting electric transportation use in tourism settingsTourism Recreation Research · 2026
12. When Good Intentions Meet Bad Experiences among Users of Prosocial Mobile ApplicationsJournal of Global Marketing · 2026
13. Status, Stories & Stays: How Influencers Turn Luxury Hotels into Must-Book DestinationsJournal of Quality Assurance in Hospitality & Tourism · 2026
14. Artificial advertising faces: Virtual influencers and a systematic research agenda using the Theory–Context–Characteristics–Methodology frameworkJournal of Marketing Communications · 2026
15. A Comparative Analysis of Tourism Satisfaction and Expectations of Cave Tourism in Vietnam: Insights From Big Data and Focus GroupsInternational Journal of Tourism Research · 2026
16. Discovering the Prevalence of the 17 United Nations Sustainable Development Goals Implementation in EgyptSustainable Development · 2026
17. Selling health or communicating care? A bibliometric mapping of health marketing communicationsHealth Marketing Quarterly · 2026
18. AI-Powered Celebrity Substitution After Endorser Scandal: Promotion-Governance in Convergent VR-AR-AI Media EcosystemsJournal of Promotion Management · 2026
19. Can artificial intelligence replace human labour? Global evidence from 65 countriesApplied Economics · 2026
20. From Human Communication to Human–AI Communication: Mapping the Intellectual Structure of AI-Mediated Organizational CommunicationInternational Journal of Business Communication · 2026