Instituto Português de Administração de Marketing

Recent papers from Instituto Português de Administração de Marketing

1. The ambivalent value of product repairability: a proposed multidimensional framework for sustainable fashionJournal of Fashion Marketing and Management · 2026
2. Watch now or never: fear of a better option (FoBO), maximizing tendencies, and decision-making on video streaming servicesJournal of Consumer Marketing · 2026
3. Generative AI in Global Marketing: Decision-Making Versus Analysis Across International Governance ContextsJournal of Global Marketing · 2026
4. Corporate Sustainability in Complex Economies: Complexity Economics, Strategic Capabilities and Climate ActionSustainable Development · 2026
5. A Conceptual Model of Smart Innovation for Wine Internationalization: A Focal-Firm Delphi Study in the Vinho Verde Wine SectorAdministrative Sciences · 2026
6. From Numbers to Choice: How Numerical Sustainability Claims Shape Visual Attention and Purchase Decisions in FashionPsychology and Marketing · 2026
7. From Douro to Napa: cluster evolution and strategic priorities in wine regionsInternational Journal of Wine Business Research · 2026
8. ‘Yes, I Am a Slave to AI’: Critical Perspectives of Generative AI in Co-creation and Problem-solvingJournal of Creative Communications · 2026
9. The Other Who Cannot Refuse: Aura, the Apparatus, and the Liquid Bond in the Age of AI Companions2026
10. A Covariant Wave-Tensor Framework for Bohmian Mechanics on Classical Curved Spacetime: Lagrangian Structure and Post-Newtonian PredictionsSymmetry · 2026
11. From Port to Experiences: Tourism-Led Cluster Renewal and Firm Strategy in the Douro RegionWine Economics and Policy · 2026
12. Micro-influencer attributes and fast fashion brand awareness: A mediated modelJournal of Marketing Communications · 2026
13. Sustainable Consumption in Generation Z: The Role of Environmental Perception, Purchase Decision, and Gender ModerationBusiness Strategy and the Environment · 2026
14. Beliefs Disguised as Opinions: The War Against Facts and Journalism2026
15. From Social Exclusion to Employability: Relational Pathways to Inclusion Among People Experiencing HomelessnessJournal of Community & Applied Social Psychology · 2026
16. Abstract Number: Esoc2026ys251 Impact of Anterior Circulation Arterial Branching Variations on Ischaemic Stroke Territories and Clinical Assessment: A Systematic Integration and Retrospective Cohort Study ProtocolEuropean Stroke Journal · 2026
17. Governing cluster development path: evidence on critical success factors from the Demarcated Douro RegionEuropean Planning Studies · 2026
18. Media Narratives and the Construction of Meaning in Times of War: Evidence from the MeInWar ProjectYouth · 2026
19. Inflammatory Biomarkers in Diabetic Macular EdemaJournal of Clinical Medicine · 2026
20. Rewriting Unacceptable Antigens: HLA Delisting to Permit Transplantation - A Clinical Case ReportPortuguese Kidney Journal (PKJ) · 2026