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Centro Universitario de Mercadotecnia y Publicidad

h-index: 3
Total citations: 23
Total papers: 15

Homepage: https://www.cump.edu.mx/

Recent papers from Centro Universitario de Mercadotecnia y Publicidad

How cultural values and ethnicity influence attitude toward boycotting a company in a multicultural marketplaceEconomicus Journal of Business and Economics Insights · 2025
Exploring the gendered portrayal of care work in business magazines: A quantitative content analysisEconomicus Journal of Business and Economics Insights · 2025
The Effect of the Adoption of Green Information Technologies on Manufacturing SMEs’ Performance in Aguascalientes, MexicoAdvances in Management and Applied Economics · 2022
Open Innovation Practices, Product Development and Business Performance in Manufacturing FirmsAdvances in management and applied economics · 2021