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IMM Graduate School of Marketing

h-index: 2
Total citations: 23
Total papers: 3

Homepage: https://www.immgsm.ac.za/

Recent papers from IMM Graduate School of Marketing

The role of Internal Communication in cultivating Employee Brand Ambassadors in South African service organisations.2026
Understanding social, local and mobile (SoLoMo) commerce in fashion retailing using SOR frameworkJournal of Fashion Marketing and Management · 2025
Smart shopping: the adoption of grocery shopping appsBritish Food Journal · 2021