Analyzing the Influence of Consumer Behavioral Dynamics on Engagement with e-Health Technologies in Digital Health Environments (Preprint)

BACKGROUND This study explores the intricate interplay between e-health and psychological well-being, aiming to uncover the multifaceted impact of its engagement on individuals' psychological well-being. OBJECTIVE The study investigates various aspects, including the psychological effects of social media engagement such as response efficacy, response cost, normative beliefs, health motivation and action to e-health to promote positive health and wellness in the digital age. METHODS This study used a total sample size of 400 respondents. RESULTS The path coefficient analysis (beta-coefficient) for all constructs is positive, indicating that constructs have a positive and highly significant effect on action to health, as both t-values and p-values meet the threshold values. Health motivation partially mediates the relationship between response efficacy and action to e-health since variance accounted for ranges from 20% to 80%. Meanwhile, health motivation also partially mediates both response cost and normative beliefs on action to e-health, with a variance of 37.71% and 32.11% respectively. CONCLUSIONS All hypothesizes are positives and accept the research findings that by enhancing the psychological factors through e-health technologies may improve action to e-health. CLINICALTRIAL Nil