Stemming the tide: linking AI technology with workers retention

Purpose The objective of this research is to examine the association of artificial intelligence (AI) awareness on workers' retention and the boundary conditions in the context of project organizations. Design/methodology/approach We collected time-lagged data from project organizations in China. Findings The results showed that AI awareness predicted workers' turnover intention. Moreover, this association was moderated via supervisor support. Practical implications This research provides several practical implications aimed at timely communication, training and automation guide for helping firms to foster healthy workplace climate, support and workers’ retention. Originality/value The rise of AI and its potential impact on manpower is a popular topic. Yet, the evidence of project workers’ awareness of such potential effects on their retention is scant. Therefore, this study broadens our understanding of the association of AI awareness on turnover intention and boundary conditions in the context of project organizations.