Factors Affecting Small Entrepreneurs’ Intention to Implement Green Production Processes

This research aims to analyze the factors that encourage small entrepreneurs, especially in the batik industry, to apply green behavior principles in the production process. This research was driven by the issue of environmental pollution which is still a problem that cannot be resolved to date. There has been external encouragement for the batik industry, coming from UNESCO, which requested that batik be recognized as Indonesia’s national cultural heritage if it is produced without violating environmental ethics. This research aims to explore the behavior of hand-written Batik entrepreneurs in carrying out the production process in accordance with environmentally friendly principles or green behavior. This research is exploratory research, namely as initial research, which aims to clarify problems regarding the driving factors of batik entrepreneurs in carrying out the production process with the principle of caring for the environment (green production). This research uses a survey with a population of all batik entrepreneurs in Sleman district, Yogyakarta. Sample selection used convenience sampling, where this research only used samples from batik entrepreneurs who were willing to respond to the questionnaires. The sample of the research is 30 persons. Data is analyzed using non-parametric statistics, namely Tau Kendall and Spearman’s rho. The results show that there are several factors that influence the intentions of batik entrepreneurs in implementing the green production process, namely green personality, personal norms, subjective norms, and perceived behavior control.