Abstract ABSTRACT: Simunic 1980 and Palmrose 1986, Appendix A report contradictory findings about a Big Eight auditor price premium In the "small" auditee segment of the U.S. audit market for publicly-traded companies. The study reported here finds that a Big Eight price premium exists and that the premium exists with respect to both second-tier national firms and local/regional firms. The existence of a price premium Implies Big Eight product differentiation, at least in the "small" auditee market segment. A separate test is made of initial audit engagements. Tests indicate that initial engagements are priced significantly lower than continuing engagements, which supports recent reports of price-cutting behavior. However, no inference is made about the effect of price-cutting on audit quality.
Francis et al. (Thu,) studied this question.
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