The effects of audience pleasantness, audience familiarity, and speaking contexts on public speaking anxiety and willingness to speak

Two potential sources of anxiety about public speaking cited in previous research are audience pleasantness and audience familiarity. More familiar audiences, as well as more pleasant ones, usually evoke less anxiety, but research has shown some exceptions to this general rule. In addition, it is expected that as audiences become more pleasant and familiar, individuals would be more willing to speak. Ninety‐five university students each evaluated six situations, in which three levels of audience familiarity (strangers, acquaintances, and friends) were crossed with two levels of audience pleasantness (pleasant and unpleasant). Each student made their ratings with reference to one of three speaking contexts (academic, social, or professional). Using split‐plot ANOVA, a significant three way interaction was obtained for both willingness to speak and public speaking anxiety. In general, pleasantness exerted a stronger effect than familiarity. An audience composed of pleasant friends was the most preferred audience type in both the academic and social contexts. It is argued that previous research demonstrating conflicting effects of audience familiarity may have been generating different expectations for the anticipated pleasantness of the audience.