Perceptions of Marlboro Gold and Silver among Youth and Young Adults who Use Tobacco in a Post-“Lights” Era

Key Points

• This research aims to explore how young people perceive Marlboro Gold and Silver tobacco packs after the ban on 'lights' descriptors.
• Analyzed perceptions of Marlboro Gold and Silver among young tobacco users.
• Identified associations between pack color and harm perceptions.
• Evaluated the usage of the term 'lights' in relation to the packs.
• No significant association between pack color and reduced harm perceptions observed.
• Marlboro Gold perceived as easier to inhale by youth, raising concerns about its appeal.
• The term 'lights' was rarely mentioned in relation to Gold and Silver packs.