Impact of Hybrid Dessert Product Attributes on Perceived Value and Repurchase Intention : Focusing on Bakery Cafes

Key Points

• This research aims to analyze how attributes of hybrid desserts impact perceived consumer value and its relationship with repurchase intention.
• Data collected from 313 consumers who purchased hybrid desserts in bakery cafes between October 15-24, 2025.
• Utilized SPSS18.0 for frequency analysis, exploratory factor analysis, reliability analysis, and regression analysis.
• Hybrid dessert attributes were partially adopted in perceived value assessment.
• Attributes also influenced repurchase intention positively.
• Perceived value had a positive effect on consumers' intent to repurchase.