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April 30, 2026Foodservice Management Society of Korea

Impact of Hybrid Dessert Product Attributes on Perceived Value and Repurchase Intention : Focusing on Bakery Cafes

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Key Points

This research aims to analyze how attributes of hybrid desserts impact perceived consumer value and its relationship with repurchase intention.
Data collected from 313 consumers who purchased hybrid desserts in bakery cafes between October 15-24, 2025.
Utilized SPSS18.0 for frequency analysis, exploratory factor analysis, reliability analysis, and regression analysis.
Hybrid dessert attributes were partially adopted in perceived value assessment.
Attributes also influenced repurchase intention positively.
Perceived value had a positive effect on consumers' intent to repurchase.

Implication

Examines perceived value and repurchase intention of hybrid desserts in consumers, suggesting key marketing insights for bakeries.

Abstract

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Cite This Study

Songmin Baek (2026) studied this question.

synapsesocial.com/papers/6a0ea02cbe05d6e3efb5f1e9 https://doi.org/10.47584/jfm.2026.29.2.255

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Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1The Effects of Dietary Pursuit Benefits of Consumers on the Attitudes and Purchase Intentions toward Vegan BakeryOriginal Research · 2026
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4The Effect of Perceived Quality on Brand Loyalty in Golfwear Purchases: The Mediating Role of Involvement among Active SeniorsOriginal Research · 2026
5A Study on the Effect of Perceived Value of Convenience Store Bakery on Attitudes and Behavioral Intentions - Structural Equation Modeling using R -2024

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