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April 30, 2026Journal of the Korea Academia-Industrial cooperation SocietyOpen Access

The Effect of Perceived Quality on Brand Loyalty in Golfwear Purchases: The Mediating Role of Involvement among Active Seniors

Jang-Hyeon Kim Yu Seung Kim

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Key Points

The research aims to analyze the structural relationship between perceived quality, involvement, and brand loyalty in active seniors purchasing golfwear.
Targeted active seniors with golfwear purchasing experience.
Analyzed the structural relationships using statistical methods.
Examined the mediating role of involvement between perceived quality and brand loyalty.
Perceived quality significantly impacts brand loyalty among active seniors (p<0.01).
Involvement mediates the relationship between perceived quality and brand loyalty.
Higher evaluations of functionality and service quality enhance brand loyalty and repurchase intention.

Implication

Analyzes the impact of perceived quality on brand loyalty in active seniors, suggesting quality management is key for market success.

Abstract

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Cite This Study

Kim et al. (2026) studied this question.

synapsesocial.com/papers/69fed17eb9154b0b82878daa https://doi.org/10.5762/kais.2026.27.4.457

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