⌘+K

Pulse Explore Communities Researchers Journals

Home Communities Explore

April 30, 2026Foodservice Management Society of Korea

The Impact of Franchise Bakery Selection Attributes on Brand Image and Behavioral Intention

View at Publisher

Ask AI

Bookmark

Share

Key Points

This research aims to analyze the impact of franchise bakery selection attributes on brand image and behavioral intention.
Online survey conducted via Google with 231 franchise bakery consumers
Statistical analysis using SPSS 27.0, including frequency analysis and exploratory factor analysis
Regression analysis performed for hypothesis testing.
Product factors, brand value, and physical environment positively influence brand image
Product factors and brand value positively influence behavioral intention
Brand image significantly affects behavioral intention.

Implication

Analyzes brand image influence from bakery selection attributes for consumers, suggesting improvements for brand strategies.

Abstract

No abstract yet. The journal hasn't published one we can show.

Discussion

No takes yet. Share an insight, caveat, or question.

Cite This Study

Ji-Hoon Song (2026) studied this question.

synapsesocial.com/papers/6a0ea0f7be05d6e3efb5f58b https://doi.org/10.47584/jfm.2026.29.2.143

View at Publisher

Ask AI

Bookmark

Share

Keep reading

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1The Effects of Dietary Pursuit Benefits of Consumers on the Attitudes and Purchase Intentions toward Vegan BakeryOriginal Research · 2026
2Impact of Hybrid Dessert Product Attributes on Perceived Value and Repurchase Intention : Focusing on Bakery CafesOriginal Research · 2026
3The Impact of KLPGA Tournament Hosting Perception on Brand Image, Perceived Value, and Revisit IntentionOriginal Research · 2026
4A Study on the Brand Attitude Formation Process through Brand Personality: Focusing on the Moderating Effect of Communication ExperienceOriginal Research · 2026
5The Impact of Visual Elements in Craft Beer Packaging Design on Consumer Purchase Intention -focusing on the Top 10 brands in China-Original Research · 2026

More related papers

Factors Influencing Behavioral Intention of Consumers to Choose Eco-Friendly Packaging in Food Delivery : An Integrated Application of the Value-Belief-Norm Theory and the Theory of Planned Behavior2026
Effect of Selective Attributes of Convenience Store Bakery on Purchase Attitude and Behavioral Intentions - Focusing on The Moderating Effect of Risk Perception -2024
The Influence of Brand Personality on PurchaseIntention:The Case of Belcholat Premium Chocolate2026

More from Foodservice Management Society of Korea

The Effects of Competencies of Foodservice Small Business Consultants on Consulting Satisfaction and PerformanceThu,
The Impact of To-Go Cafe Service Quality on Customer Satisfaction and Revisit Intention : Focusing on SRT Suseo StationThu,