January 1, 1999

Consumers' Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories

Key Points

Key points are not available for this paper at this time.

Abstract

Joan Meyers-Levy, Prashant Malaviya, Consumers' Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories, Journal of Marketing, Vol. 63, Fundamental Issues and Directions for Marketing (1999), pp. 45-60

AIに質問

Bookmark

Cite This Study

Meyers‐Levy et al. (Fri,) studied this question.

synapsesocial.com/papers/6a10b4c749545a83bbee3648 https://doi.org/https://doi.org/10.2307/1252100