Answers are grounded in this paper and cite their sources.
Joan Meyers-Levy, Prashant Malaviya, Consumers' Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories, Journal of Marketing, Vol. 63, Fundamental Issues and Directions for Marketing (1999), pp. 45-60
No takes yet. Share an insight, caveat, or question.
Meyers‐Levy et al. (1999) studied this question.
Synapse has enriched 5 related papers. Consider them for comparative context: