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September 10, 2025

Linguistic Semantization Of Gender Lexicon in Russian And Uzbek Advertising Discourse

Key Points

The study reveals significant linguistic differences in advertising targeted at women in Russian and Uzbek.
Key findings include the use of phonetic devices like alliteration that enhance suggestive influence on consumers.
The analysis incorporates phonetic, lexical, morphological, and syntactic levels to explore advertising effects.
Emotional vocabulary and gender stereotypes play crucial roles in shaping advertising rhetoric in both cultures.

Abstract

This article examines the linguistic tools used in advertising texts aimed at female audiences in comparison between the Russian and Uzbek languages. The analysis is conducted at phonetic, lexical, morphological, and syntactic levels. Special attention is given to emotionally charged vocabulary, gender stereotypes, borrowed lexicon, and stylistic figures. The similarities and differences in approaches to female advertising in Russian and Uzbek language cultures are highlighted. The study emphasizes the importance of phonetic devices (alliteration, assonance, rhythm) as elements of suggestive influence on the consumer.

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Cite This Study

Ahmadov Mirzobek Rakhmatullaevich (Tue,) studied this question.

synapsesocial.com/papers/68c1b18b54b1d3bfb60e8a11 https://doi.org/https://doi.org/10.37547/ajps/volume05issue07-32