August 11, 2025

Contrastive Analysis in Advertising Discourse in Uzbek And English Languages

Key Points

Linguistic creativity significantly influences consumer perception and brand recall in advertisements.
The study indicates that both Uzbek and English advertisements employ diverse rhetorical strategies and structures.
Using qualitative and quantitative methods, the research explores phonetic, morphological, and syntactic features of language play.
This investigation highlights the cultural implications of language games on market success and consumer engagement.

Abstract

This article explores the concept of language play in advertising discourse, with a comparative analysis of Uzbek and English advertisements. It examines how linguistic creativity is employed to engage consumers, enhance brand recall, and create persuasive messaging. The study delves into rhetorical strategies, phonetic, morphological, and syntactic features, as well as cultural implications of language games in advertisements. Using a combination of qualitative and quantitative methods, this paper provides insights into how linguistic play influences consumer perception and market success.

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Cite This Study

Aslitdinovna et al. (Sun,) studied this question.

synapsesocial.com/papers/68a35efb0a429f797332854c https://doi.org/https://doi.org/10.37547/ajps/volume05issue06-04