Role of Management Human Resources in Build Culture Positive Work

A positive work culture is an important foundation for increasing employee productivity, engagement, and loyalty within an organization. However, the formation of a healthy work culture cannot occur naturally without the strategic role of human resource management (HRM) as the manager of work values, systems, and behaviors. This study aims to analyze the role of HRM in designing and implementing policies that support the creation of a positive work culture. This study uses a qualitative approach with descriptive methods, involving data collection techniques such as in-depth interviews, direct observation, and documentation analysis of work units within the organization. The results show that HRM contributes significantly through value internalization training, two-way communication forums, and a positive behavior-based reward system. A total of 84% of employees participated in work culture training, 81% expressed satisfaction with the work environment, and there was an 18% decrease in turnover in the past year. However, there were differences in the application of values between units , mainly due to differences in leadership styles and suboptimal monitoring by the HRM team. The conclusion of this study confirms that the success of building a work culture is highly dependent on consistency, involvement of line leaders, and strengthening the strategic function of HRM as a facilitator of organizational culture.