A Study of Rural Entrepreneurship in the Khunti District of Jharkhand through the Mukhyya Mantri Anusuchit Jan Jati Gram Vikas Yojna

The Khunti District primarily comprises rural areas with high migration rates due to rural unemployment. In addition, the lack of alternative livelihood options outside of agriculture has contributed to this trend. To address this issue, the government of Jharkhand launched the MMAJJGVY program in 2015, which focuses on promoting entrepreneurship and providing employment opportunities for educated youth and local women. However, traditional small-scale businesses in rural areas need help adapting to an increasingly globalized environment, hindering their growth and development. Obstacles in rural entrepreneurship also drive the unbalanced development of the region. This study examines the nature of entrepreneurship practices and their challenges, offering recommendations for overcoming these obstacles. The future development of the Khunti area is sustainable entrepreneurial opportunities, with rural tourism being identified as a sustainable means of livelihood for the rural population.