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The advancement modern technology and digitalization enables entrepreneurs to easily and efficiently access the internet. The outcome of this digitalization is the emergence of e-commerce platforms and online marketplaces. Tokopedia stands out among these platforms, offering a wide range of products and delivering an appealing, secure, and swift online shopping experience. Challenges encountered by e-commerce firms is maintaining consumer purchasing decisions. This study aims to examine the impact of lifestyle, shopping experience, and consumer confidence on purchasing decisions specifically on Tokopedia. Employing a descriptive research approach with quantitative methods, the research focuses on residents of Sidoarjo who have conducted transactions on Tokopedia at least twice. Utilizing non-probability sampling, specifically purposive sampling, the study involves 96 respondents. Data analysis is conducted using the PLS-SEM method with the assistance of SmartPLS 3.0 software. The findings reveal that lifestyle, shopping experience, and consumer confidence significantly influence purchasing decisions.
Maulana et al. (Fri,) studied this question.