Impact of Lifestyle, Shopping Experience and Consumer Trust on Purchasing Decisions on Tokopedia

The advancement modern technology and digitalization enables entrepreneurs to easily and efficiently access the internet. The outcome of this digitalization is the emergence of e-commerce platforms and online marketplaces. Tokopedia stands out among these platforms, offering a wide range of products and delivering an appealing, secure, and swift online shopping experience. Challenges encountered by e-commerce firms is maintaining consumer purchasing decisions. This study aims to examine the impact of lifestyle, shopping experience, and consumer confidence on purchasing decisions specifically on Tokopedia. Employing a descriptive research approach with quantitative methods, the research focuses on residents of Sidoarjo who have conducted transactions on Tokopedia at least twice. Utilizing non-probability sampling, specifically purposive sampling, the study involves 96 respondents. Data analysis is conducted using the PLS-SEM method with the assistance of SmartPLS 3.0 software. The findings reveal that lifestyle, shopping experience, and consumer confidence significantly influence purchasing decisions.