A System Approach to Ensuring the Competitiveness of an Enterprise

The article addresses the issue of ensuring the stable functioning and development of economic entities based on a high level of their competitiveness. Competitiveness is understood as the ability of domestic economic entities to function effectively and develop against the backdrop of a complex and unstable economic environment, while ensuring a resilient presence on the market, financial stability, innovation and compliance with European requirements. The main aspects of the competitiveness of Ukrainian enterprises in modern conditions are allocated. Adaptability to changes in the external environment is indicated as the ability to respond promptly to the challenges of wartime, exchange rate fluctuations, changes in legislation, logistical restrictions and other risks that reduce the stability of economic activity. Innovative potential and digitalization are allocated from the standpoint of the ability to implement modern technologies, digital management and production tools, as well as modernize products and business models in accordance with global trends. The need for efficient resource management, rational use of financial, human, information and material and technical resources is emphasized in order to achieve maximum return with limited capabilities. The importance of the reputation and trust of consumers and partners of domestic enterprises is noted. This refers to the presence of a positive image, adherence to the principles of transparency, corporate responsibility and fair competition, which are important conditions for both attracting customers and entering foreign markets. Attention is drawn to the issues of international integration and export orientation of products (goods, works, services) as the ability of an enterprise to meet the EU technical, environmental and quality standards, which is a critical factor for participation in international value chains. Finally, the emphasis is on the need to ensure financial stability and the ability of economic entities to self-finance. Solving this objective forms the availability of reserves, liquidity, access to credit resources and the ability to attract investments to support and expand activities. It is summarized that in total, these characteristics determine the ability of an economic entity not only to survive, but also to strengthen its market position, expand market share, generate profit and ensure sustainable development in the conditions of crisis and transformation of the Ukrainian economy.