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Determinants Of The Usage Level Of Ai Applications In The Purchase Decision-Making | Synapse
March 3, 2026
Open Access
Determinants Of The Usage Level Of Ai Applications In The Purchase Decision-Making
SR
Saravanan Rethinasamy
DM
Dr. Chithirai Selvan Mylsamy
AA
Ajay A
Key Points
The usage levels of AI applications are significantly influenced by key determinants like consumer behavior.
Analysis shows that user engagement directly correlates with the effective implementation of AI technologies in purchasing.
A comprehensive review of data analysis highlights emerging market trends that shape decision-making processes.
Understanding these determinants supports the development of targeted strategies in AI application deployment.
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Rethinasamy et al. (Thu,) studied this question.
synapsesocial.com/papers/69a75a90c6e9836116a208bf
https://doi.org/https://doi.org/10.2139/ssrn.5989355