Determinants Of The Usage Level Of Ai Applications In The Purchase Decision-Making

Saravanan Rethinasamy; Dr. Chithirai Selvan Mylsamy; Ajay A

doi:10.2139/ssrn.5989355

January 1, 2026Open Access

Determinants Of The Usage Level Of Ai Applications In The Purchase Decision-Making

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Key Points

The usage levels of AI applications are significantly influenced by key determinants like consumer behavior.
Analysis shows that user engagement directly correlates with the effective implementation of AI technologies in purchasing.
A comprehensive review of data analysis highlights emerging market trends that shape decision-making processes.
Understanding these determinants supports the development of targeted strategies in AI application deployment.

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Implication

Observational analysis reveals determinants influencing AI application usage in consumer purchase decisions, suggesting insights for market strategies.

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Cite This Study

Rethinasamy et al. (2026) studied this question.

synapsesocial.com/papers/69a75a90c6e9836116a208bf https://doi.org/10.2139/ssrn.5989355

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Determinants Of The Usage Level Of Ai Applications In The Purchase Decision-Making

Key Points

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Implication

Discussion

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Determinants Of The Usage Level Of Ai Applications In The Purchase Decision-Making

Key Points

No abstract yet

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Implication

Discussion

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