What question did this study set out to answer?

The aim is to discuss the implementation of a cohesive brand strategy for Sikt.

March 6, 2026Open Access

Implementing a brand strategy across marketing, communications and service design

Key Points

The aim is to discuss the implementation of a cohesive brand strategy for Sikt.
Presentation delivered at SIG-MSP and SIG-Marcomms meeting.
Focus on the rebranding process of Sikt.
Evaluation of integrated marketing and communication strategies.
Enhanced brand identity for Sikt.
Improved alignment of marketing and service design initiatives.

Abstract

This presentation was delivered at the joint SIG-MSP and SIG-Marcomms meeting on March 4, 2026 in Lisbon, Portugal. This presentation is about the recent rebranding of the Norwegian NREN, Sikt.

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Fuglevaag Lars (Wed,) studied this question.

synapsesocial.com/papers/69aa70b8531e4c4a9ff5aba0 https://doi.org/https://doi.org/10.5281/zenodo.18861156