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March 4, 2026Open Access

Implementing a brand strategy across marketing, communications and service design

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Key Points

The aim is to discuss the implementation of a cohesive brand strategy for Sikt.
Presentation delivered at SIG-MSP and SIG-Marcomms meeting.
Focus on the rebranding process of Sikt.
Evaluation of integrated marketing and communication strategies.
Enhanced brand identity for Sikt.
Improved alignment of marketing and service design initiatives.

Implication

This presentation explores the rebranding of Norway's NREN, Sikt, across marketing and communications, suggesting improved coherence and identity.

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Cite This Study

Fuglevaag Lars (2026) studied this question.

synapsesocial.com/papers/69aa70b8531e4c4a9ff5aba0 https://doi.org/10.5281/zenodo.18861156

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