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March 4, 2026Open Access

Launching a SOC: designing the user journey for a complex cyber service

Phil Scoble-Ash Joe Allan

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Key Points

The aim is to outline the user journey for the new Security Operations Center (SOC) and improve its market position.
Delivered at the SIG-MSP and SIG-Marcomms meeting
Focused on a multi-faceted marketing and communications strategy
Targeted design of user interactions and experiences with SOC
Positioned Jisc's SOC more effectively in the market
Enhanced understanding of users' needs and expectations
Improved user journey design for better engagement

Implication

Presentation discusses marketing and communication strategies to enhance user experience for SOC services.

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Cite This Study

Scoble-Ash et al. (2026) studied this question.

synapsesocial.com/papers/69aa70e7531e4c4a9ff5b2a9 https://doi.org/10.5281/zenodo.18864185

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