This Study examines customer preference and satisfaction towards Google Pay in comparison with other UPI payment applications in India. With the rapid growth of digital transactions and increasing reliance on cashless payments, UPI platforms have become an essential part of everyday financial activities. The research aims to identify the factors that influence user choice and satisfaction levels, such as ease of use, security, transaction speed, reliability, reward systems, customer support, and overall user experience. Primary data is collected through structured questionnaires from UPI users across different demographic backgrounds. The study applies appropriate statistical tools to analyze customer perception and compare service performance among various UPI apps. The findings highlight the strengths and weaknesses of Google Pay relative to its competitors and provide insights into user expectations and areas for improvement. The research contributes to understanding consumer behavior in the digital payment ecosystem and offers suggestions for enhancing customer satisfaction in the competitive UPI market.
Susmitha.T et al. (Sun,) studied this question.