What does this research mean for the field?

Google Pay is preferred over other UPI payment applications in India due to its superior user experience and satisfaction levels. Novelty: ClaimNovelty.CONFIRMATORY. Consensus alignment: ConsensusAlignment.NEUTRAL.

What question did this study set out to answer?

The research aims to identify factors influencing user preference and satisfaction among UPI payment apps in India.

March 7, 2026JOURNAL OF ADVANCE AND FUTURE RESEARCHOpen Access

A Compartive Study of the customer preference and satisfaction towards google pay and other Upi payments apps

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Authors

SSSusmitha.T Susmitha.T S.Sembakalakshmi .S.J

Discussion

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Overview

Examines customer satisfaction with Google Pay compared to other UPI apps, suggesting insights for improvement.

Key Points

The research aims to identify factors influencing user preference and satisfaction among UPI payment apps in India.
Collected primary data through structured questionnaires from UPI users.
Focused on user preferences across different demographic groups.
Utilized statistical tools for analysis of customer perceptions and service performance.
Identified strengths and weaknesses of Google Pay compared to its competitors.
Revealed key factors influencing user satisfaction, such as ease of use and security.
Provided insights into user expectations and potential areas for UPI app improvement.

Cite This Study

Susmitha.T et al. (2026) studied this question.

synapsesocial.com/papers/69abc1a65af8044f7a4ea73a https://doi.org/10.56975/jaafr.v4i3.503938

View Full Paper

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March 7, 2026JOURNAL OF ADVANCE AND FUTURE RESEARCHOpen Access

A Compartive Study of the customer preference and satisfaction towards google pay and other Upi payments apps

View Full Paper

Ask AI

Bookmark

Authors

SSSusmitha.T Susmitha.T S.Sembakalakshmi .S.J

Discussion

Member takes

Overview

Examines customer satisfaction with Google Pay compared to other UPI apps, suggesting insights for improvement.

Key Points

The research aims to identify factors influencing user preference and satisfaction among UPI payment apps in India.
Collected primary data through structured questionnaires from UPI users.
Focused on user preferences across different demographic groups.
Utilized statistical tools for analysis of customer perceptions and service performance.
Identified strengths and weaknesses of Google Pay compared to its competitors.
Revealed key factors influencing user satisfaction, such as ease of use and security.
Provided insights into user expectations and potential areas for UPI app improvement.

Cite This Study

Susmitha.T et al. (2026) studied this question.

synapsesocial.com/papers/69abc1a65af8044f7a4ea73a https://doi.org/10.56975/jaafr.v4i3.503938

View Full Paper

Ask AI

Bookmark