Narrative exploration reveals the impact of trust and convenience on UPI customer satisfaction in India, suggesting key improvements.
Key Points
The research aims to explore factors that shape customer satisfaction with UPI digital payments in India, highlighting the importance of trust and convenience.
Narrative exploration using secondary data, participatory observations, and experiential reflections.
Focus on key factors like convenience, security, and accessibility in shaping user satisfaction.
Analysis of the impact of socioeconomic factors and policy support on UPI adoption.
Ease of use and seamless interoperability enhance user satisfaction significantly.
Concerns regarding privacy and digital literacy affect user perceptions negatively.
Policy support and technological infrastructure are crucial for strengthening digital payment adoption in India.
Cite This Study
Abhishek S. Khandelwal (2024) studied this question.