abstract: Smell is notoriously difficult to capture. Historically, media producers and scholars have tried and failed to incorporate smell into schemas of mass media due to its inherent seep. With this difficulty as a starting point, this exploratory article considers perfume's mediating potential and offers productive modes of thinking through capture and release as media phenomena. By specifically examining perfume, I ask what media studies can understand about itself through perfume as an edge-case that resists established notions of the collapse of space, time, and representation. As such, I consider perfume's ability to mediate rather than as smell to be (representationally) mediated.
Júlia Irion Martins (Thu,) studied this question.