What question did this study set out to answer?

The article explores how perfume can be viewed as a medium in itself and what it reveals about media studies.

Bottled Up: Index, Capture, and the Case for Perfume as Media

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The article explores how perfume can be viewed as a medium in itself and what it reveals about media studies.
Exploratory analysis of the concept of perfume as media
Examination of historical attempts to incorporate smell into mass media
Discussion of capture and release as media phenomena
Identified perfume's unique qualities that challenge traditional media frameworks
Proposed new modes of thinking regarding the relationship between smell and representation
Highlighted the limitations of existing media schemas in addressing olfactory experiences

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This exploratory article examines perfume's mediating potential in media studies, suggesting new understandings of representation.

Júlia Irion Martins (2026) studied this question.

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