Digital Literacy Training for Senegalese Farmers in Tanzania: Enhancing Market Access Through E-commerce Platforms

Digital literacy training is increasingly recognised as a critical component for facilitating access to e-commerce platforms among marginalized communities in developing countries. The research employed a qualitative approach with semi-structured interviews and focus group discussions among a sample of 30 Senegalese farmers who have recently received digital literacy training. Ethnographic methods were used to document the participants' learning journeys and challenges encountered during their transition to e-commerce platforms. Participants reported significant improvements in understanding e-commerce terms, navigating online marketplaces, and managing their online stores. However, they also highlighted issues with internet connectivity and product visibility as primary barriers to successful market engagement. The digital literacy training enhanced the farmers' capabilities for engaging in e-commerce but revealed existing infrastructural limitations that need addressing for broader adoption of these platforms. Investment should be prioritised in improving internet infrastructure and providing ongoing support to mitigate challenges related to connectivity and market visibility. Additionally, tailoring education programmes to address specific needs identified by the participants is recommended. Digital Literacy, Senegalese Farmers, E-commerce Platforms, Market Access, Tanzania