Conscious Products: When AI Is the Product Personality Itself

Key Points

• This research aims to investigate how artificial intelligence can embody product personality and affect consumer behavior.
• Qualitative analysis of user interactions with AI-driven products
• Case studies illustrating different product personalities
• Surveys to assess user perceptions of AI personalities
• AI product personalities significantly enhance user engagement
• Users reported a stronger emotional connection with products having distinct AI behaviors
• Different personalities influence consumer decision-making differently