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This research aims to investigate how artificial intelligence can embody product personality and affect consumer behavior.

April 12, 20260 citationsOpen Access

Conscious Products: When AI Is the Product Personality Itself

This research aims to investigate how artificial intelligence can embody product personality and affect consumer behavior.
Qualitative analysis of user interactions with AI-driven products
Case studies illustrating different product personalities
Surveys to assess user perceptions of AI personalities
AI product personalities significantly enhance user engagement
Users reported a stronger emotional connection with products having distinct AI behaviors
Different personalities influence consumer decision-making differently

Research article: Conscious Products: When AI Is the Product Personality Itself

AIに質問

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Oleh Ivchenko (Sat,) studied this question.

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