Youth digital alcohol marketing surveillance: assessing content on 2 social media platforms across 20 alcohol brands

Key Points

• To evaluate digital alcohol marketing content and its implications for youth and vulnerable groups.
• Analyzed digital marketing content on two social media platforms
• Assessed content from 20 different alcohol brands
• Mapped advertising strategies targeting younger audiences
• Identified significant gaps in current guidelines for digital alcohol marketing
• Found that some marketing strategies may increase alcohol-related risks for youth
• Highlighted a need for enhanced monitoring efforts to protect vulnerable populations