Youth digital alcohol marketing surveillance: assessing content on 2 social media platforms across 20 alcohol brands

Jonathan K. Noel; Julia A. Dilley; Jessie M. Milne; Sybil Masse; Sean J. Haley

doi:10.1093/alcalc/agag022

March 17, 2026Alcohol and Alcoholism

Youth digital alcohol marketing surveillance: assessing content on 2 social media platforms across 20 alcohol brands

View Full Paper

Ask AI

Bookmark

Share

Key Points

To evaluate digital alcohol marketing content and its implications for youth and vulnerable groups.
Analyzed digital marketing content on two social media platforms
Assessed content from 20 different alcohol brands
Mapped advertising strategies targeting younger audiences
Identified significant gaps in current guidelines for digital alcohol marketing
Found that some marketing strategies may increase alcohol-related risks for youth
Highlighted a need for enhanced monitoring efforts to protect vulnerable populations

Implication

Surveillance assesses alcohol marketing content on social media, suggesting the need for updated guidelines to protect youth.

Abstract

Findings suggest a need for updating guidelines and stronger independent surveillance to monitor digital ad content to prevent messaging that may increase alcohol risks, especially for young people and other vulnerable populations.

Discussion

No takes yet. Share an insight, caveat, or question.

Cite This Study

Noel et al. (2026) studied this question.

synapsesocial.com/papers/69df2c88e4eeef8a2a6b1b99 https://doi.org/10.1093/alcalc/agag022

View Full Paper

Ask AI

Bookmark

Share

Youth digital alcohol marketing surveillance: assessing content on 2 social media platforms across 20 alcohol brands

Key Points

Implication

Abstract

Discussion

Cite This Study

Youth digital alcohol marketing surveillance: assessing content on 2 social media platforms across 20 alcohol brands

Key Points

Implication

Abstract

Discussion

Cite This Study

Keep reading

Keep reading