In the context of media convergence and the profound penetration of AI technology, traditional broadcasting and hosting education faces three critical challenges: a shallow professional foundation, disjointed practical pathways, and superficial value recognition.Drawing upon the innovative practice experiences of the Television Program Broadcasting and Hosting course at Xinyu University, this paper proposes a talent cultivation model centred around the core philosophy of 'self-pleasure and fulfilling others'.This approach leverages AI programs to establish a 'three-dimensional linkage' training model.This model integrates the 'PIRIR five-step cyclical training method', the 'Joyful Audio' intelligent platform, and a four-layer, five-dimensional evaluation system, thereby creating an integrated loop of 'learning, practicing, creating, and broadcasting'.Empirical data reveal that students have garnered 18 provincial-level and above competition awards in broadcasting and hosting, and the total viewership for original video programs has exceeded 300 million.Furthermore, volunteer service has accumulated a total of 12,000 hours, while single-event sales during intangible cultural heritage live broadcasts have surpassed ten million yuan, thereby substantiating the effectiveness of this model.This study offers a practical paradigm for the cultivation of audiovisual communication talents in the new era, deeply intertwining technology and education.
Jiang et al. (Thu,) studied this question.
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