Constructing a talent cultivation model for audiovisual communication in broadcasting and hosting education integrated with AI programs in the era of artificial intelligence

In the context of media convergence and the profound penetration of AI technology, traditional broadcasting and hosting education faces three critical challenges: a shallow professional foundation, disjointed practical pathways, and superficial value recognition.Drawing upon the innovative practice experiences of the Television Program Broadcasting and Hosting course at Xinyu University, this paper proposes a talent cultivation model centred around the core philosophy of 'self-pleasure and fulfilling others'.This approach leverages AI programs to establish a 'three-dimensional linkage' training model.This model integrates the 'PIRIR five-step cyclical training method', the 'Joyful Audio' intelligent platform, and a four-layer, five-dimensional evaluation system, thereby creating an integrated loop of 'learning, practicing, creating, and broadcasting'.Empirical data reveal that students have garnered 18 provincial-level and above competition awards in broadcasting and hosting, and the total viewership for original video programs has exceeded 300 million.Furthermore, volunteer service has accumulated a total of 12,000 hours, while single-event sales during intangible cultural heritage live broadcasts have surpassed ten million yuan, thereby substantiating the effectiveness of this model.This study offers a practical paradigm for the cultivation of audiovisual communication talents in the new era, deeply intertwining technology and education.