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September 5, 2025

Reshaping the core competitiveness of broadcasters in the context of AI: emotional expression, cultural control and human-machine collaboration

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Broadcasters' core competencies showed significant improvements due to artificial intelligence implementation.
Emotional competency improved by 0.45 points, cultural competency by 0.42 points, and human-AI collaboration by 0.43 points.
Surveys with 300 broadcasters, 500 audiences, and 50 media organizations informed the study’s comprehensive model.
Findings suggest the necessity for updated training and education frameworks for media professionals in response to technological changes.

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Implication

Mixed methods approach shows improvements in emotional competency and cultural competency in broadcasters, indicating new skill needs amid AI advancements.

Cite This Study

Meili Chen (2025) studied this question.

synapsesocial.com/papers/68bb46bd6d6d5674bccfea6b https://doi.org/10.63808/pcm.v1i2.197

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Implication

Mixed methods approach shows improvements in emotional competency and cultural competency in broadcasters, indicating new skill needs amid AI advancements.

Reshaping the core competitiveness of broadcasters in the context of AI: emotional expression, cultural control and human-machine collaboration

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Discussion

Implication

Cite This Study

Reshaping the core competitiveness of broadcasters in the context of AI: emotional expression, cultural control and human-machine collaboration

Key Points

Discussion

Implication

Cite This Study

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