Continental Eyewear succeeds with data-led design

Key Points

• The aim is to explore how data-driven design is enhancing children's eyewear solutions.
• Interview with CEO James Conway
• Discussion of design strategies used by Millmead Optical Group
• Analysis of common problems faced by optical practices
• Children's eyewear designs address specific issues identified in optical practices
• Data insights helped tailor products to meet needs
• Increased satisfaction among practices using the new designs