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(1963). Attitude Content, Intensity, and the Neutral Point on a Likert Scale. The Journal of Social Psychology: Vol. 61, No. 2, pp. 327-334.
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S. S. Komorita (Sun,) studied this question.
synapsesocial.com/papers/6a0ee375218372ada647cff2 — DOI: https://doi.org/10.1080/00224545.1963.9919489
S. S. Komorita
University of Siena
The Journal of Social Psychology
Vanderbilt University
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