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December 1, 1963The Journal of Social Psychology

Attitude Content, Intensity, and the Neutral Point on a Likert Scale

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Key Points

The research aims to examine how the content and intensity of attitudes interact with the neutral point on Likert scales.
Analyzed the structure of attitudes using a Likert scale.
Investigated the measurement properties of attitude content and intensity.
Attitude content significantly influences the perceived intensity on Likert scales.
The position of the neutral point can vary based on the context of the attitude being measured.

Implication

Research explores the relationship between attitude dimensions and the neutral point on Likert scales, indicating key psychological insights.

Abstract

(1963). Attitude Content, Intensity, and the Neutral Point on a Likert Scale. The Journal of Social Psychology: Vol. 61, No. 2, pp. 327-334.

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Cite This Study

S. S. Komorita (1963) studied this question.

synapsesocial.com/papers/6a0ee375218372ada647cff2 https://doi.org/10.1080/00224545.1963.9919489

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Keep reading

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1A Comparison of the Direction-of-Perception Technique with the Likert Method in the Measurement of AttitudesOriginal Research · 1965 · 63 citations
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