PulseExploreJournal ClubDebatesTrendingResearchersJournals
Instagram
HomeExploreJournal ClubTrending
Synapse
⌘+K
Synapse
December 1, 1963The Journal of Social Psychology162 citations

Attitude Content, Intensity, and the Neutral Point on a Likert Scale

View Full Paper
SKS. S. Komorita

Key Points

  • The research aims to examine how the content and intensity of attitudes interact with the neutral point on Likert scales.
  • Analyzed the structure of attitudes using a Likert scale.
  • Investigated the measurement properties of attitude content and intensity.
  • Attitude content significantly influences the perceived intensity on Likert scales.
  • The position of the neutral point can vary based on the context of the attitude being measured.

Abstract

(1963). Attitude Content, Intensity, and the Neutral Point on a Likert Scale. The Journal of Social Psychology: Vol. 61, No. 2, pp. 327-334.

Ask AI
Helpful
Bookmark
Share
View Full Paper

Cite This Study

S. S. Komorita (1963) studied this question.

synapsesocial.com/papers/6a0ee375218372ada647cff2https://doi.org/10.1080/00224545.1963.9919489
Ask AI
Helpful
Bookmark
Share
View Full Paper

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Research Methods in the Behavioral Sciences.1954 · 52 citations
  2. 2A Comparison of Three Measures of Attitude Intensity1959 · 9 citations
  3. 3Theory of Mental Tests1950 · 1,697 citations
  4. 4The Handbook of Social Psychology1969 · 12,667 citations
  5. 5Techniques of attitude scale construction.1957 · 1,600 citations