What question did this study set out to answer?

To develop a nonverbal, projective attitude scale using facial expressions that minimizes language-based interpretation errors in employee opinion surveys.

March 1, 1955Personnel Psychology

The Construction of a New Type of Attitude Measure1

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Authors

TKTheodore KuninAllegheny County Department of Human Services

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Implication

Methodological study demonstrates a nonverbal facial scale for measuring attitudes in industrial employees, suggesting improved accuracy by eliminating verbal translation barriers.

Key Points

To develop a nonverbal, projective attitude scale using facial expressions that minimizes language-based interpretation errors in employee opinion surveys.
Constructed two series of standardized illustrations depicting facial expressions ranging from extremely positive to extremely negative affect.
Quantified the facial expressions into a standardized scoring system compatible with traditional numerical attitude rating devices.
The instrument eliminates the requirement for respondents to translate their personal feelings into written verbal statements.
The scale qualitatively reduces distortion and measurement error stemming from differences in verbal facility and item interpretation.

Cite This Study

Theodore Kunin (1955) studied this question.

synapsesocial.com/papers/6a1005a72badbc352aff2ace https://doi.org/10.1111/j.1744-6570.1955.tb01189.x

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Implication

Methodological study demonstrates a nonverbal facial scale for measuring attitudes in industrial employees, suggesting improved accuracy by eliminating verbal translation barriers.

The Construction of a New Type of Attitude Measure1

Discussion

Member takes

Implication

Key Points

Cite This Study

The Construction of a New Type of Attitude Measure1

Discussion

Member takes

Implication

Key Points

Cite This Study

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